In JavaScript, a backtick† seems to work the same as a single quote. For instance, I can use a backtick to define a string like this:
var s
Apart from string interpolation, you can also call a function using back-tick.
var sayHello = function () {
console.log('Hello', arguments);
}
// To call this function using ``
sayHello`some args`; // Check console for the output
// Or
sayHello`
some args
`;
Check styled component. They use it heavily.