Easiest way to alternate row colors in PHP/HTML?

Question

Here\'s a PHP example of mine. Can anyone find a shorter/easier way to do this?

Answer 1

function row_color($cnt,$even,$odd) { 
echo ($cnt%2) ? "" : ""; 
} 

How to use:

$cnt=0;
while ($row = mysql_fetch_array ($result)) {
row_color($cnt++,"e0e0e0","FFFFFF");
}