Opinion: SQL is code. Treat it as such
That is, just like your C#, Java, or other favorite object/procedure language, develop a formatting style that is readable and maintainable.
I hate when I see sloppy free-formatted SQL code. If you scream when you see both styles of curly braces on a page, why or why don't you scream when you see free formatted SQL or SQL that obscures or obfuscates the JOIN condition?