How do I escape a single quote in SQL Server?

Question

I\'m trying to insert some text data into a table in SQL Server 9.

The text includes a single quote(\').

How do I escape that?

Answer 1

This should work

DECLARE @singleQuote CHAR 
SET @singleQuote =  CHAR(39)

insert into my_table values('hi, my name'+ @singleQuote +'s tim.')