How to escape single quotes within single quoted strings

Question

Let\'s say, you have a Bash alias like:

alias rxvt=\'urxvt\'

which works fine.

However:

Answer 1

Since one cannot put single quotes within single quoted strings, the simplest and most readable option is to use a HEREDOC string

command=$(cat <<'COMMAND'
urxvt -fg '#111111' -bg '#111111'
COMMAND
)

alias rxvt=$command

In the code above, the HEREDOC is sent to the cat command and the output of that is assigned to a variable via the command substitution notation $(..)

Putting a single quote around the HEREDOC is needed since it is within a $()