How to escape single quotes within single quoted strings

Question

Let\'s say, you have a Bash alias like:

alias rxvt=\'urxvt\'

which works fine.

However:

Answer 1

I don't see the entry on his blog (link pls?) but according to the gnu reference manual:

Enclosing characters in single quotes (‘'’) preserves the literal value of each character within the quotes. A single quote may not occur between single quotes, even when preceded by a backslash.

so bash won't understand:

alias x='y \'z '

however, you can do this if you surround with double quotes:

alias x="echo \'y "
> x
> 'y