I am just starting to use RabbitMQ and AMQP in general.
Yes each consumer can receive the same messages. have a look at http://www.rabbitmq.com/tutorials/tutorial-three-python.html http://www.rabbitmq.com/tutorials/tutorial-four-python.html http://www.rabbitmq.com/tutorials/tutorial-five-python.html
for different ways to route messages. I know they are for python and java but its good to understand the principles, decide what you are doing and then find how to do it in JS. Its sounds like you want to do a simple fanout (tutorial 3), which sends the messages to all queues connected to the exchange.
The difference with what you are doing and what you want to do is basically that you are going to set up and exchange or type fanout. Fanout excahnges send all messages to all connected queues. Each queue will have a consumer that will have access to all the messages separately.
Yes this is commonly done, it is one of the features of AMPQ.