Why doesn't IE parse the XML returned from a WCF Data Service?

Question

I am currently running IE8 and am doing some testing with WCF data services. When I make a call to one of my collections in the browser I get the

\"You a

Answer 1

If you want to view in IE8 the XML, click

Tools > Internet Options.

1. Tools > Internet Options.
2. Select the Content Tab
3. Under Feeds and Web Slices, select Settings
4. Under Advance section untick Turn on Feed reading view

If you now review your OData page, the feed viewer will not be showing, but the data will be displayed in XML.