What I\'m trying to achieve is fairly straight forward, to get one date format to another;
From This: Jan 30 2013 12:00:00:000AM
To This: DD/MM/YYYY>
If I understood your question, try something like this
declare @dd varchar(50)='Jan 30 2013 12:00:00:000AM'
Select convert(varchar,(CONVERT(date,@dd,103)),103)
Update
SELECT
PREFIX_TableName.ColumnName1 AS Name,
PREFIX_TableName.ColumnName2 AS E-Mail,
convert(varchar,(CONVERT(date,PREFIX_TableName.ColumnName3,103)),103) AS TransactionDate,
PREFIX_TableName.ColumnName4 AS OrderNumber