For creating certificate run this command:
makecert -r -pe -n \"CN=effectLabs Server\" -b 01/01/2011 -e 01/01/2020 -sky exchange C:\\myCerts\\ELServer.cer -sv C:
You have to use Visual Studio command prompt.
You can find it in:
In Windows 8 On the Start screen, press the Windows logo key Windows logo + Z. (To open the Start screen, press the Windows logo key Windows logo on your keyboard.) Choose the Apps view icon at the bottom of the screen and then press V. The list will include all installed Visual Studio command prompts. Choose the Developer Command Prompt (or the command prompt you want to use).
In Windows 7 Choose Start, expand All Programs, and then expand Microsoft Visual Studio. Depending on the version of Visual Studio you have installed, choose Visual Studio Tools, Visual Studio Command Prompt, or the command prompt you want to use.