There are plenty of good reasons for the standards to define the way the applications are developed and the way the code should look like. For example when everyone use the same standard an automatic style-checker could be used as a part of the project CI.
Using the same standards improve code readability and helps to reduce the tension between team members about re-factoring the same code in different ways.
Therefore:
- All the code developed by the particular team should follow precisely the same standard.
- All the code developed for a particular project should follow precisely the same standard.
- It is desirable that teams belonging to the same company use the same standard.
In an outsourcing company an exception could be made for a team working for a customer if the customer wants to enforce a standard of their own. In this case the team adopts the customer's standard which could be incompatible with the one used by their company.
