Is it possible to exclude links from tracking

Question

I am building an app which is utilizing Sendgrid Marketing Email API, with the purpose of sending newsletters. It has a number of links to articles, but also banner ads and othe

Answer 1

The current click tracking application for SendGrid overwrites all links and there isn't, at this time, a way to customise this so only certain links are tracked.

One alternative would be to turn off the Click Tracking app in your SendGrid dashboard, but switch on the Google Analytics app (under Apps > Show Disabled Apps > Google Analytics).

With this app switched on, you can then build out custom links that you want to track using the Google Analytics URL Builder.

This would stop SendGrid rewriting all the URLs, and allow you to specify URLs that you want to track. However it would mean you will lose click event data in your SendGrid analytics, and via the Event Webhook, but the important data that you want to track for your campaigns would still be stored in Google Analytics.