Execution of
user@EWD-MacBook-Pro:~$ export property.name=property.value
Gives me
-bash: export: `property.name=property.value\
If you export those properties to run an application, some programs can support setting system property as an option, and allow .
in the property name.
In Java world, most of tools support setting system property by -D
option, e.g. you can set system property with dot like this -Dproperty.name=property.value
.