I\'m a new one just start to learn and install RabbitMQ on Windows System.
I install Erlang VM and RabbitMQ in custom folder, not default folder (Both of them).
How I resolved mine
It's mostly caused by cookie mismatch on a fresh installation of Rabbit MQ
follow this 2 steps
1. copy the .erlang.cookie file from C:\Windows\System32\config\systemprofile paste it into
C:\Users\["your user nameusername"] folder
2. run rabbitmq-service.bat stop and rabbitmq-service.bat start
Done it should work now when you run 'rabbitmqctl start_app' good luck.
note if you have more than one user put it in the correct user folder