When executing the following command line:
C:\\>\"C:\\Program Files (x86)\\Google\\Chrome\\Application\\chrome.exe\" \"https://aaa.com\" --new-window <
C:\\>\"C:\\Program Files (x86)\\Google\\Chrome\\Application\\chrome.exe\" \"https://aaa.com\" --new-window
Maybe "application mode" is what you are looking for.
Here's an example:
"C:\Program Files\Google\Chrome\Application\chrome.exe" --app="http://www.youtube.com/"