I happen to be a fan of the more recent PIC devices, such as PIC24F and dsPIC33F. They are optimized for C, and Microchip has a free compiler available. One thing nice about the PICs is that many of them come in DIP packages, so you can put them on a plastic breadboard and get started with them right away. Inexpensive also. For example, Digikey sells the PIC24FJ16GA002 (16K Flash, 4K RAM, I2C, SPI, UART and parallel port) in a 28-pin DIP package for $3.64.
