OK, so I have the full version of my application up and running on the App-Store. Now I\'m working on the lite version; I placed a button in it that supposes to direct the user
I have used the following - link changed to obscure customer ;-)
NSString *iTunesLink = @"http://itunes.apple.com/gb/app/wired-news-uk/id435728870?mt=8";
[[UIApplication sharedApplication] openURL:[NSURL URLWithString:iTunesLink]];
All I do is grab the link via iTunes itself. Of course that means the app you wish to link to already has to exist in iTunes. However I understand it is possible to anticipate a link after creating the app in iTunesConnect - though I haven't had the need to do this yet.