When should I (not) want to use pandas apply() in my code?

Question

I have seen many answers posted to questions on Stack Overflow involving the use of the Pandas method apply. I have also seen users commenting under them saying

Answer 1

Are there ever any situations where apply is good? Yes, sometimes.

Task: decode Unicode strings.

import numpy as np
import pandas as pd
import unidecode

s = pd.Series(['mañana','Ceñía'])
s.head()
0    mañana
1     Ceñía


s.apply(unidecode.unidecode)
0    manana
1     Cenia

Update
I was by no means advocating for the use of apply, just thinking since the NumPy cannot deal with the above situation, it could have been a good candidate for pandas apply. But I was forgetting the plain ol list comprehension thanks to the reminder by @jpp.