I am using the following code to write the 0xDE value for a Bluetooth Caracteristic (Reset Device) using the IOS Core Bluetooth :
...
NSData *bytes = [@\"0xDE\"
Try creating your data with an array of single byte values.
const uint8_t bytes[] = {0xDE};
NSData *data = [NSData dataWithBytes:bytes length:sizeof(bytes)];
This is a useful approach for creating arbitrary constant data. For more bytes,
const uint8_t bytes[] = {0x01,0x02,0x03,0x04,0x05};
NSData *data = [NSData dataWithBytes:bytes length:sizeof(bytes)];
If you want to create data to send using variables, I would recommend using NSMutableData and appending the bytes that you need. It isn't very pretty, but it is easy to read / understand, especially when you are matching a packed struct on the embedded side. Example below is from a BLE project where we were making a simple communication protocol.
NSMutableData *data = [[NSMutableData alloc] init];
//pull out each of the fields in order to correctly
//serialize into a correctly ordered byte stream
const uint8_t start = PKT_START_BYTE;
const uint8_t bitfield = (uint8_t)self.bitfield;
const uint8_t frame = (uint8_t)self.frameNumber;
const uint8_t size = (uint8_t)self.size;
//append the individual bytes to the data chunk
[data appendBytes:&start length:1];
[data appendBytes:&bitfield length:1];
[data appendBytes:&frame length:1];
[data appendBytes:&size length:1];