Using storyboard in ios7 the content view is explicitly viewed under the Table View Cell in the story board editor (opposed to previous version
Ok I found an Xcode bug.
If you complete the following this will replicate the issue:
- Create new UIViewController in storyboard
- Drag a UITableView to the VC
- Update the UITableview to have 1(as many) dynamic prototype cells
ISSUE: The cells are added but without a contentView.
RESOLUTION: Rather than updating the amount of cells in the storyboard. Drag a custom cell from the objects part of Xcode, the Cell will be added with a contentView.