Estimating a probability given other probabilities from a prior

Question

I have a bunch of data coming in (calls to an automated callcenter) about whether or not a person buys a particular product, 1 for buy, 0 for not buy.

I want to use this

Answer 1

A really simple way of doing this without any difficult math is to increase buyCount and noBuyCount artificially by adding virtual customers that either bought or didn't buy the product. You can tune how much you believe in each particular prior probability in terms of how many virtual customers you think it is worth.

In pseudocode:

def estimateProbability(priorProbs, buyCount, noBuyCount, faithInPrior=None):
    if faithInPrior is None: faithInPrior = [10 for x in buyCount]
    adjustedBuyCount = [b + p*f for b,p,f in 
                                zip(buyCount, priorProbs, faithInPrior]
    adjustedNoBuyCount = [n + (1-p)*f for n,p,f in 
                                zip(noBuyCount, priorProbs, faithInPrior]
    return [b/(b+n) for b,n in zip(adjustedBuyCount, adjustedNoBuyCount]