I am using CMake 2.8.10.1 to generate project files for Visual Studio 2012 Ultimate (64-bit). The resulting solution contains a library, some tests, and some executables.
It seems I've found a way to fix it. You need to add win32 configuration under your project. Then profiler will see your project as launchable. For example, for the release configuration you should add the following
Release
Win32
under
Using the menu:
x64
entry
and select Win32
for New platform: