Is it a good idea to store large amounts of text (eg html pages) inside your SQL database? Or is it a better idea to store it as html files in the filesystem?
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It's a matter of size. It depends on how big your images/text really are.
Storing these values in a DB has many advantages over a file-system based approach, but at a certain point it becomes inefficient. For example, I wouldn't store extremely high-resolution imagery in a DB.
So it's a question of degree, and that, in turn, means the answer depends on your HW resources and your system's architecture. So I don't believe there's one right answer to your question. Maybe you could tell us more about the details of what you're trying to store and what your servers look like.