Cosine distance as vector distance function for k-means

Question

I have a graph of N vertices where each vertex represents a place. Also I have vectors, one per user, each one of N coefficients where the coefficient\'s value is the duration i

Answer 1

Let's divide cosine similarity into parts and see how and why it works.

Cosine between 2 vectors - a and b - is defined as:

cos(a, b) = sum(a .* b) / (length(a) * length(b))

where .* is an element-wise multiplication. Denominator is here just for normalization, so let's simply call it L. With it our functions turns into:

cos(a, b) = sum(a .* b) / L

which, in its turn, may be rewritten as:

cos(a, b) = (a[1]*b[1] + a[2]*b[2] + ... + a[k]*b[k]) / L = 
          = a[1]*b[1]/L + a[2]*b[2]/L + ... + a[k]*b[k]/L

Let's get a bit more abstract and replace x * y / L with function g(x, y) (L here is constant, so we don't put it as function argument). Our cosine function thus becomes:

cos(a, b) = g(a[1], b[1]) + g(a[2], b[2]) + ... + g(a[n], b[n]) 

That is, each pair of elements (a[i], b[i]) is treated separately, and result is simply sum of all treatments. And this is good for your case, because you don't want different pairs (different vertices) to mess with each other: if user1 visited only vertex2 and user2 - only vertex1, then they have nothing in common, and similarity between them should be zero. What you actually don't like is how similarity between individual pairs - i.e. function g() - is calculated.

With cosine function similarity between individual pairs looks like this:

g(x, y) = x * y / L

where x and y represent time users spent on the vertex. And here's the main question: does multiplication represent similarity between individual pairs well? I don't think so. User who spent 90 seconds on some vertex should be close to user who spent there, say, 70 or 110 seconds, but much more far from users who spend there 1000 or 0 seconds. Multiplication (even normalized by L) is totally misleading here. What it even means to multiply 2 time periods?

Good news is that this is you who design similarity function. We have already decided that we are satisfied with independent treatment of pairs (vertices), and we only want individual similarity function g(x, y) to make something reasonable with its arguments. And what is reasonable function to compare time periods? I'd say subtraction is a good candidate:

g(x, y) = abs(x - y)

This is not similarity function, but instead distance function - the closer are values to each other, the smaller is result of g() - but eventually idea is the same, so we can interchange them when we need.

We may also want to increase impact of large mismatches by squaring the difference:

g(x, y) = (x - y)^2 

Hey! We've just reinvented (mean) squared error! We can now stick to MSE to calculate distance, or we can proceed finding good g() function.

Sometimes we may want not increase, but instead smooth the difference. In this case we can use log:

g(x, y) = log(abs(x - y))

We can use special treatment for zeros like this:

g(x, y) = sign(x)*sign(y)*abs(x - y)   # sign(0) will turn whole expression to 0

Or we can go back from distance to similarity by inversing the difference:

g(x, y) = 1 / abs(x - y)

Note, that in recent options we haven't used normalization factor. In fact, you can come up with some good normalization for each case, or just omit it - normalization is not always needed or good. For example, in cosine similarity formula if you change normalization constant L=length(a) * length(b) to L=1, you will get different, but still reasonable results. E.g.

cos([90, 90, 90]) == cos(1000, 1000, 1000)  # measuring angle only
cos_no_norm([90, 90, 90]) < cos_no_norm([1000, 1000, 1000])  # measuring both - angle and magnitude

Summarizing this long and mostly boring story, I would suggest rewriting cosine similarity/distance to use some kind of difference between variables in two vectors.