This seems so simple it\'s embarrassing. However, the first question is when passing a value from the new ViewBag in MVC 3.0 (Razor) into a JavaScript block, is this the correct
Razor will HTML encode everything, so to prevent the ' from being encoded to '
, you can use
alert('@Html.Raw(ViewBag.str)');
However, now you've got an actual ' in the middle of your string which causes a javascript error. To get around this, you can either wrap the alert string in double quotes (instead of single quotes), or escape the ' character. So, in your controller you would have
ViewBag.str = "Hi, how\\'s it going?";