I have the following file party.txt that contains something like the following:
party.txt
Hello Jacky Hello Peter Bye Johnson Hello Willy Bye Johnny Hello Mar
awk 'BEGIN{"date +'%Y-%m-%d'"|getline d;}/Hello/{print $0,d}' file
will give you:
Hello Jacky 2012-09-11 Hello Peter 2012-09-11 Hello Willy 2012-09-11 Hello Mary 2012-09-11 Hello Wendy 2012-09-11