I want to reserve an app name that I intend to build out over the next 90 days, how do I do this in apple\'s web developer portal?
TUTORIAL: RESERVE YOUR APP NAME FOREVER
This will set the status of your application to “Developer Rejected”. Since you have successfully submitted a binary and had a “Waiting for Review” status it can sit in that status forever, therefore your app name is parked forever! Apple considers it a “real” app since it was officially submitted. So now sit on your great app name until you’re ready to finish development.
(Source 1, Source 2)