If you need to access this as a server-side control (e.g. you want to add data attributes to a link, as I did), then there is a way to do what you want; however, you don't use the Hyperlink or HtmlAnchor controls to do it. Create a literal control and then add in "Your Text" as the text for the literal control (or whatever else you need to do that way). It's hacky, but it works.