Imagine all files to consider are in GB2312 (China mainland standard). Then you might choose GB18030 as Unicode encoding instead. They are compatible the same way as all ASCII is UTF-8. That is useful in China mainland!
You might decide even quicker when you find out that both mentioned GB-standards are required in your IT-product by law (as far as I have heard), if you want to ship in China (mainland).
Another upside is that GB2312, and as such GB18030 as well, are also ASCII compatible.
It is algorithmically not so robust, though. – So if you have no political reasons or any GB2312 legacy, it makes no sense to use it. But if you do, here you got your answer.