MVC is just one way of doing things. I like it because it helps to promote extensibility and is structured to allow testing and code reuse. There is no silver bullet, one true way to do everything but I use it quite often.
In regard to Microsoft, I would say that they adopted the pattern as an alternative to WebForms development for the reasons I mentioned above. I would recommend looking at Rob Conery's MVC Storefront and kind of play around with the examples to see how it works for you.
