In the Top Sites section of Safari, the iCloud.com image shows the logo instead of the login screen as you can see below. Normally, the Top Sites just shows a picture of the loa
Apple touch devices can look for precomposed images on your webserver. I know it can query for these images:
If you check out the souce of iCloud.com you will notice it will have elements pointing to these resources too (because they're not in the root):
I'm just guessing here but maybe safari looks for the same images to show in the top sites view.
More on these types of images can be found here
http://theksmith.com/technology/howto-website-icons-browsersdevices-favicon-apple-touch-icon-etc/