In the Top Sites section of Safari, the iCloud.com image shows the logo instead of the login screen as you can see below. Normally, the Top Sites just shows a picture of the loa
Here's how it's done on iCloud to show a Top Sites specific preview: (edited for formatting)
if (window.navigator && window.navigator.loadPurpose === "preview") {
window.location.href = "http://www.icloud.com/topsites_preview/";
};
Source: http://blog.raffael.me/post/18565169038/defining-how-your-website-looks-like-in-safari-topsites