I have an element that possesses an attribute whose value is bound to a knockout observable:
the data-bind attributes are not parsed until you call ko.applyBindings(). So if you need to get attribute data off of your elements you can do it like this.
function MyModel(){
this.textTransform = ko.observable($('#myElement').attr('transform'));
}
ko.applyBindings(new MyModel());
basically, you are grabbing the value of the attribute and setting it as the initial value of the observable. the data-bind attributes are meant to be a template, so initial or default values should be specified in your ViewModel.
the other option is to write a custom binder, that can store a default if the observable returns null...