Enable Demographics and Interests reports in Universal Analytics

Question

I want to enable demographics and interests reports with the Universal Analytics tracking code.

The generated tracking code for my site looks like this:

Answer 1

Since this question is still getting a lot of attention, I would like to point out that Universal Analytics is now on Phrase 3 and is able to generate demographics and interests reports. To track this information change your JavaScript code and add ga('require', 'displayfeatures'); after ga('create', 'UA-999999999-9', 'whatever.com') .

ga('create', 'UA-999999999-9', 'whatever.com');
ga('require', 'displayfeatures'); // enables demographics and interests reports
ga('send', 'pageview');