I have a BlackBerry app in the app store. I want to link to this app from a web page, so if a user goes to that page on their browser and clicks on the link, that BlackBerry App
All URLs must be in the following format: http://appworld.blackberry.com/webstore/content/XXXX (XXXX = your application ID).
You can find the URL for your application by browsing to your application page on the web store and copying the URL in the browser address bar.
From the FAQ at https://developer.blackberry.com/devzone/blackberryworld/faq.html under
11. BlackBerry World Co-marketing
d. Can I embed a hyperlink to the Get it at BlackBerry World logo?