I haven MVC app, with \"M\" including Service and Repository layers.
However, I am a little confused as to where and how to do a couple of things.
ViewModel contains data, required for displaying model on view. If you'll use another view (e.g. mobile application, or desktop application, or even web service) you will require another data to be displayed on view. If you'll do mappings on service layer, then you will not be able to use it with another type of application. Thus controller is a place where you map domain data to display them on view (whatever type of view you have).