Starting from API 25 of Android, apps can offer extra shortcuts in the launcher, by long clicking on them:
Thing is,
Great Question this was what i was looking for and I get one that might be useful
(Its all about Intent)
https://github.com/googlesamples/android-AppShortcuts
Note: If your app is static its simple to implement.
Updated:::
Here is a link that will show you the difference of dynamic or static shortcuts and its implementation if you like it please up vote.
https://www.novoda.com/blog/exploring-android-nougat-7-1-app-shortcuts/