If you want to succeed in your organization, you will want to be a team player and should strive to demonstrate your commitment. Sometimes, this means putting in some extra time to get a great new suggestion into the product.
However, you are more likely to command respect by placing firm limits on what can reasonably be expected of you. One way to do this is by helping managers to understand that they are not going to improve a product by engaging in scope-creep but that they are more likely to hurt the product in the long run.