I\'m writing a C++14 JSON library as an exercise and to use it in my personal projects.
By using callgrind I\'ve discovered that the current bottleneck
What often helps is the creation of a GlobalStringTable.
See if you can find portions of the old NiMain library from the now defunct NetImmerse software stack. It contains an example implementation.
Lifetime
What is important to note is that this string table needs to be accessible between different DLL spaces, and that it is not a static object. R. Martinho Fernandes already warned that the object needs to be created when the application or DLL thread is created / attached, and disposed when the thread is destroyed or the dll is detached, and preferrably before any string object is actually used. This sounds easier than it actually is.
Memory allocation
Once you have a single point of access that exports correctly, you can have it allocate a memory buffer up-front. If the memory is not enough, you have to resize it and move the existing strings over. Strings essentially become handles to regions of memory in this buffer.
Placement new
Something that often works well is called the placement new() operator, where you can actually specify where in memory your new string object needs to be allocated. However, instead of allocating, the operator can simply grab the memory location that is passed in as an argument, zero the memory at that location, and return it. You can also keep track of the allocation, the actual size of the string etc.. in the Globalstringtable object.
SOA
Handling the actual memory scheduling is something that is up to you, but there are many possible ways to approach this. Often, the allocated space is partitioned in several regions so that you have several blocks per possible string size. A block for strings <= 4 bytes, one for <= 8 bytes, and so on. This is called a Small Object Allocator, and can be implemented for any type and buffer.
If you expect many string operations where small strings are incremented repeatedly, you may change your strategy and allocate larger buffers from the start, so that the number of memmove operations are reduced. Or you can opt for a different approach and use string streams for those.
String operations
It is not a bad idea to derive from std::basic_str, so that most of the operations still work but the internal storage is actually in the GlobalStringTable, so that you can keep using the same stl conventions. This way, you also make sure that all the allocations are within a single DLL, so that there can be no heap corruption by linking different kinds of strings between different libraries, since all the allocation operations are essentially in your DLL (and are rerouted to the GlobalStringTable object)