Apple is killing white labeled iOS apps! What should we do?

Question

Many companies rely on white labeled apps to provide their services in a more personal way to their customers.

With a few adjustments we can set a logo and a splash scre

Answer 1

Had a call with Apple on July 13, 2020, 5 PM (GMT)

I had a conversation with the app review team regarding this matter today and I have concluded the following.

1. You can have the same codebase, same color, and same design for multiple apps but, a big BUT, is that you need to have some unique functionality in the app which provides a different experience to users.

2. They clearly said it's a difficult thing to do for developers and should take a longer time.

3. Only a way to know if some unique feature will work out is to send it for a review. It doesn't matter how long you have spent on developing that new feature. They also said they cannot help and is not permitted to insight anything beforehand.

4. They cleared that this is not a technical or logical issue to be resolved. For example, they are not going to check if the app icon or color is going to match with other app and decide it a spam or not spam but they care how users will be experiencing this app with the "WOW" factor or the app usefulness.

In short, the app must give another perspective to the user and the app should insist the user to use it because it has something new to give.