Apple is killing white labeled iOS apps! What should we do?

Question

Many companies rely on white labeled apps to provide their services in a more personal way to their customers.

With a few adjustments we can set a logo and a splash scre

Answer 1

We where having the same issue. We have talked to Apple, which where very kind and understanding. Our app is one used mainly bij employees of a company and there for Apple suggested to use B2B app distribution via Volume Purchase Program.

If your app is just white labeled app that business can use for their customers then you are out of luck. Apple will not allow any white label apps in the app store any more. Your option is to make one app which can switch between the different customers. If you app is like web store this can be difficult, but as per Apple's example of the fan app of a football club switch per club should be in one app.