I want to count the number of times a word is being repeated in the review string
I am reading the csv file and storing it in a python dataframe using the below line
You're trying to split the entire review column of the data frame (which is the Series mentioned in the error message). What you want to do is apply a function to each row of the data frame, which you can do by calling apply on the data frame:
f = lambda x: len(x["review"].split("disappointed")) -1
reviews["disappointed"] = reviews.apply(f, axis=1)