Ok, so I\'ve looked around a number of different websites but seem to get mixed information. Does anyone have any advice for implementing a Facebook Like button in an HTML email
I had this problem also. But the answers above, and elsewhere, didn't help me too much.
It seemed like often the solution being offered was creating a way to allow people to like the EMAIL CAMPAIGN itself. That's definitely not what I want... I want it to make it so that people can click to like MY ORGANIZATION'S FACEBOOK PAGE.
Fortunately, I am a mailChimp user, and for those of you that use MailChimp, this is the article that explains it very easily: http://kb.mailchimp.com/article/how-can-i-add-a-become-a-fan-on-facebook-button-to-my-campaigns
this allows you to simply put a special tag and to specify the URL of your FB page... awesome. And it works. Sure, you do have to confirm with a second click, but that is OK.